In the Ring with Dior Sauvage & Vach Cittoni's CEO
Dior Sauvage is one of the most recognizable men’s fragrances of the last decade. Clean, energetic, and widely appealing, it has become a reference point for modern designer perfumery.
CEO by Vach Cittoni was not created to compete on popularity. It was created to offer an alternative for men who want greater depth, control, and longevity — without relying on mass appeal.
Different Philosophies
Sauvage is built for versatility. Its bright opening and familiar structure make it easy to wear in almost any situation, which is exactly why it has become so common.
CEO is built around intention. Formulated as an extrait de parfum, it prioritizes concentration, structure, and a measured presence. It’s designed to be noticed up close, remembered after, and worn deliberately.
Scent Character
Dior Sauvage leans fresh and sharp, opening with citrus and pepper before settling into a clean, modern base. It’s immediately recognizable and easy to understand.
CEO by Vach Cittoni moves with more restraint. Bright fruits and citrus open the composition, but they’re quickly grounded by darker woods, subtle smoke, and a composed, masculine dry-down. The progression is slower, more controlled, and intentionally less obvious.
Longevity and Presence
Sauvage performs well for a designer fragrance, offering solid projection early on before softening through the day.
CEO’s extrait concentration delivers extended longevity and a steadier presence. Rather than a sharp opening blast, it maintains consistency — projecting confidence without needing repetition.
Presentation and Intent
Sauvage arrives in familiar designer packaging — clean, modern, and instantly recognizable.
CEO is presented as a complete object: a substantial bottle, deliberate materials, and packaging designed to feel permanent rather than disposable. The goal is alignment between what’s inside the bottle and how it’s experienced before the first spray.
Who Each Fragrance Is For
Dior Sauvage suits men who want a safe, versatile fragrance with proven mass appeal.
CEO by Vach Cittoni is for men who prefer fewer choices made well — those who value control, longevity, and quiet authority over familiarity.
Final Perspective
This isn’t a question of which fragrance is “better.” It’s a question of intent.
If you want something universally recognizable, Sauvage delivers exactly that. If you want a fragrance that reflects restraint, depth, and purpose — one that doesn’t need to announce itself — CEO was built for you.
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Written by Dwaine Shears
