A LITTLE ABOUT OUR JOURNEY SO FAR


WELCOME TO VACH CITTONI

It all started back in November 2020, when our founder, Dwaine Shears, launched ShearsWatchShoppe.com. The mission was simple: to provide quality timepieces, particularly Invicta watches, to those who shared our passion. The inspired partnership with Invicta was relinquished in early 2025.

In late 2023, we envisioned expanding beyond just watches to create a broader range of accessories for men who value style and quality. And so, Vach Cittoni Luxe Officiel was born, a brand representing our pursuit of elegance and craftsmanship.

Who is Vach Cittoni?

Vach Cittoni is a name that reflects all of us who appreciate premium men’s accessories. The brand name itself emerged from a blend of luxury brand influences and the Shears family legacy, carefully crafted through countless iterations until “Vach Cittoni” felt just right.

This reimagining led ShearsWatchShoppe.com to evolve into ShearsShoppe.com, with “CEO” by Vach Cittoni as our first fragrance. CEO has left a lasting impression, and we’re thrilled to continue expanding our fragrance line with both original scents and inspired creations. 

In mid-2024, we expanded once again with the launch of our Stately Mane men’s beard grooming line. Crafted with dedication to natural ingredients and quality, Stately Mane products have already become a favorite among discerning gentlemen worldwide.

As Vach Cittoni continued to grow, we recognized the need for an exclusive focus on this brand. So, in July 2024, we transitioned all Shears Shoppe social media and our website fully to Vach Cittoni and VachCittoni.com.

Looking Ahead

We’re excited about the future of Vach Cittoni and honored to have you with us on this journey. Our customers—those who wear our accessories and connect with us online—are the true embodiment of the Vach Cittoni spirit. Join us as we continue to elevate men’s style, one accessory at a time. The adventure has only just begun!