Well, it's official.
C.E.O., our very first fragrance, is being retired from the House of Vach Cittoni.
And I'll tell you something. This one's bittersweet.
I've always believed C.E.O. was the best fragrance we could have chosen to introduce our house. We were new, enthusiastic, and learning an industry.
Through the chaos of the early days, something wonderful happened.
People connected with C.E.O. They purchased it, wore it, recommended it and came back for more.
C.E.O. didn't just help us sell perfume. It helped us build a community.
People who took an interest in what we were doing. People who offered encouragement, criticism, suggestions and, occasionally, a rather healthy dose of reality.
Some of those conversations weren't particularly comfortable.
But they helped shape the house we are today.
And I wouldn't trade that experience.
Saying Goodbye
I know some of you will be disappointed, particularly those who've made C.E.O. your signature fragrance.
I understand. I love it too.
It will always have a place in our history.
And while the fragrance itself is leaving our collection, the community it helped establish certainly isn't going anywhere.
That's worth more to me than I can properly express.
A New Chapter
Now, there's another development I want to share.
We're working on something new.
An entirely original Vach Cittoni fragrance, created with our own vision and identity at its heart.
Think of it as a distant cousin to C.E.O.
Same family. A personality all its own.
Wizdem and Eleven will be welcoming some new company to the collection, and I'm looking forward to seeing what you think.
I'm not going to announce the name, the fragrance notes or a release date just yet.
There are still things we're working on, and I'd rather introduce something when it's ready than spend the next several months explaining why it isn't.
A little patience from Vachiano Cittoni.
Remarkable, really.
But there's something I've learned over the years.
I can tell you how wonderful I think a fragrance is.
I can talk about the ingredients, the inspiration, the development and everything that went into creating it.
But ultimately, you're the one who decides whether it deserves a place in your life.
And I wouldn't have it any other way.
So, to everyone who helped make C.E.O. such an important part of our beginnings, thank you.
It was the first fragrance to carry our name into the world, and it gave us something far more valuable than I ever expected.
A community.
That's a pretty remarkable legacy for a bottle of perfume.
C.E.O. will always be our first.
— Vach Cittoni
Explore the House of Vach Cittoni fragrance collection.
Made to be Remembered.