By Vach Cittoni
28 percent is not a marketing number.
It is a formulation decision.
At Vach Cittoni, concentration is treated as a functional parameter, not a headline. Our fragrances are composed at 28% Extrait de Parfum because that is where olfactive structure, liquid behavior, and delivery mechanics remain in balance — from how the fragrance rests in the bottle to how it is released through a pressurized atomizer and settles on skin.
This position is not contrary to established perfumery practice. It is aligned with it — applied precisely.
Extrait de Parfum is a discipline, not a percentage race
Within the fragrance field, Extrait de Parfum is widely understood as the highest concentration category used for sprayable perfumes. Educational authorities such as The Perfume Society describe extrait as occupying an upper concentration range — commonly cited between 20–30% — while emphasizing that quality is determined by composition and balance, not maximum oil load.
Vach Cittoni agrees.
Where we differ is in execution. Rather than treating that range as something to push beyond for impact, we treat it as a space for control. 28% sits near the upper boundary of traditional extrait practice, while remaining within a zone that allows the fragrance to behave exactly as intended.
This is not restraint for its own sake.
It is restraint in service of performance.
Reference:
https://perfumesociety.org/perfume-knowledge/
Concentration changes the fragrance as a liquid, not just as a scent
A common misconception is that increasing concentration simply amplifies strength or longevity. In reality, concentration alters the fragrance as a physical system.
As aromatic compound load increases, the formula’s behavior changes:
- viscosity increases
- flow dynamics shift
- spray consistency becomes more sensitive
- droplet formation changes at the nozzle
- delivery can move from fine mist toward heavier deposition
These effects are not theoretical. They are intrinsic to hydro-alcoholic fragrance systems and are well understood in professional formulation and production environments.
At Vach Cittoni, concentration is evaluated not only on skin, but in motion — inside the bottle, through the pump, and across repeated use.
Why 28% works in real-world use
A fragrance atomizer is a mechanical delivery system with defined tolerances. As concentration increases, those tolerances narrow.
At a certain point, pushing concentration higher introduces variability:
- inconsistent spray pattern
- heavier or uneven application
- reduced predictability from press to press
- changes in behavior over time
At 28%, Vach Cittoni formulations remain within a range where:
- output is consistent
- spray remains controlled and refined
- the fragrance reaches skin as a fine, even mist
- performance remains stable from first spray to last
This matters because fragrance is not only smelled — it is applied. Delivery is part of the experience.
How the fragrance sits in the bottle is part of the design
High-concentration formulas must remain stable before they are ever worn.
At elevated oil loads, formulation discipline determines whether a fragrance:
- remains clear and uniform
- integrates properly during maceration
- withstands temperature variation
- maintains consistency over time
At 28%, Vach Cittoni fragrances retain structural stability without forced intervention. This allows the formula to remain true to its intended composition throughout its lifecycle.
This is also why production is kept small-batch. Precision at this level cannot be rushed or generalized.
Concentration alone does not define quality
Across the fragrance industry, there is broad consensus on one point: higher concentration does not automatically equal higher quality.
Balance, structure, material selection, and wear define the experience — not the number printed on the label.
Publications such as Vogue have noted that the recent fixation on ultra-high concentrations often misses this distinction, framing fragrance as a competition of percentages rather than performance.
Industry perspective:
https://www.vogue.com/article/extrait-de-parfum-trend
Vach Cittoni aligns with the professionals who understand that fragrance is an engineered experience, not a numerical one.
The Vach Cittoni position
28 percent is where:
- depth is achieved without excess
- longevity exists without aggression
- delivery remains precise
- the fragrance behaves as designed — every time
It is the intersection of olfactory intent and technical restraint — where the fragrance performs exactly as it was designed to perform.
