Cittonique Blog

Our Enemy Is Complacency

"Because the moment I become comfortable with "good enough" is the moment I stop building the brand I set out to create." - Vach Cittoni

We Created It For Men. Women Kept Stealing It.

When I created Wizdem, I classified it as a men's fragrance. At the time, it seemed like the obvious thing to do. Looking back now, I probably should have known better. Because almost immediately, ...

Why I Refuse to Rush Our Oud Fragrance

by Vach Cittoni Our upcoming oud fragrance will take much longer than some people expected — and honestly, I wouldn’t have it any other way. When I started Vach Cittoni, I made a promise to myself ...

Becoming Vach Cittoni: A Journey I Never Expected to Take

It still surprises me how quickly life can change. Just three or four years ago, I wasn’t creating fragrances — I was selling watches. Mostly Invicta, a brand I admired for its creativity and origi...