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Article: Storing your Fragrances for Longevity

Storing your Fragrances for Longevity

Fragrances are more than accessories — they’re statements of identity, confidence, and memory. Each bottle represents artistry and emotion. To protect that investment, proper storage matters. With the right care, your fragrances stay vibrant and true to their original character for years.


Storage essentials

  1. Keep them cool. Heat accelerates breakdown. Store bottles away from windows, radiators, electronics, and direct sunlight. A drawer or closet shelf is ideal.
  2. Avoid light exposure. Sunlight and strong artificial light can degrade oils and alter the scent. For clear bottles, use the original box or an opaque cabinet.
  3. Maintain a consistent temperature. Stability matters more than “perfect.” Aim for a steady environment around 55–72°F (13–22°C) and avoid big swings.
  4. Store upright. Keeps the atomizer and seals happier and reduces unnecessary exposure and evaporation.
  5. Cap it tightly. Air exposure leads to oxidation over time. Always close it fully after use.
  6. Limit humidity. Bathrooms are convenient but brutal for fragrance: moisture + temperature changes shorten lifespan.
  7. Use travel sizes on-the-go. Decant into a travel atomizer rather than carrying full bottles. Your main collection stays protected.
  8. Handle with care. Don’t shake or agitate bottles. Gentle handling helps keep the composition stable.
  9. Watch for changes. Shelf life varies. A major shift in scent, color, or clarity can indicate oxidation or degradation.
  10. Rotate your collection. If you own multiple scents, wear them regularly so you enjoy each while it’s in its prime.

Going beyond storage

Good storage protects performance — but fragrance is also a ritual. Two ways to make it part of your lifestyle:

  • Preserve the ritual. Treat application like a reset: one deliberate moment before you step into the day.
  • Elevate your space. Keep your collection in a dedicated cabinet or tray away from light and heat. It looks intentional and protects quality.

Explore more fragrance insights and experience the Vach Cittoni collection:

CEO  |  Eleven  |  Wisdom

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